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Baby Phat Designer Profile

The Evolution of Baby Phat

Kimora Lee Simmons has skyrocketed her way to the forefront of the fashion industry. The sassy and stylish image of this designer label has created whirlwinds of excitement since its initial release in 1998. Over the years, this hip-hop inspired collection has made its way into the closets of some of today’s most fashionable superstars. From Jennifer Lopez and Britney Spears to Madonna and Tyra Banks, the sexy styles of Baby Phat clothing and accessories have changed the way we wear clothing. Comfortable and chic, these designs will satisfy the needs of all women, all the time.

Baby Phat is the female version of Phat Farm and has become just as popular (if not more popular) than its male counterpart. Many of today’s hottest superstars have taken an interest in Baby Phat’s collection. Alicia Keys, Beyoncé and Mary J. Blige are just of few of the celebrities choosing to wear Baby Phat’s incredible designs. Baby Phat designs have also been featured in a number of high profile magazines like Floss as well as music videos and awards shows all over the world.

Baby Phat’s Signature Style

Baby Phat has successfully created a signature style unlike any other designer label in the industry. An elusive mix of class and comfort distinguish this collection from others but it’s the hip hop style that has truly set this label apart from the competition. Baby Phat’s cutting edge image and risk taking designs have encouraged diversity within the fashion world.

Instead of creating a collection around dress pants, skirts and blouses, Baby Phat has incorporated a level of comfort into their image. Army pants, track suits and stylish sweatshirts are the primary focus of this collection. From outrageous zebra prints to classic baby tees, Baby Phat’s unpredictable collection continuously changes with every new line released.

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