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BCBG Designer Profile

The Evolution of BCBG

BCBG originally got its name from the Parisian phrase "bon chic, bon genre" meaning good style, good attitude. This Parisian term virtually sums up the style of BCBG designs. Initially launched in 1989, this designer label’s success came quite quickly. Most high profile labels take years to achieve the equivalent amount of success that Max Azria has experienced in his short career. This impressive label is quickly becoming a leader in the fashion industry and is currently one of the most desired labels on the market.

Over the years Max Azria has developed complete collections of dresses, skirts, suits, denim, footwear, swimwear, handbags, eyewear and other accessories. The flexibility of these pieces allow for easy transformation from work wear to evening wear. Classy and sexy, BCBG clothing offers timeless style that will wear well for years to come.

BCBG’s Signature Style

BCBG’s signature style can be summed up in two words – sophistication and elegance. Their designs are subtly sexy, leaving more to the imagination than most designers. With BCBG’s styles it’s easy to be sexy without revealing and sultry without being provocative, it’s just a natural part of the way they design clothes. From their sleek trousers to their super sultry tank tops, BCBG has everything a woman needs to feel sexy (but appropriate) in the office or anywhere else.

In addition to a wide variety of women’s clothing, footwear and accessories, BCBG has also recently released a new collection of clothing for plus size women as well as a complete line of clothing and footwear for men. Truly adapting to the needs of today’s individuals, Max Azria has created an evolution in the fashion industry. Men and women all over the world are choosing BCBG’s incredible designs.

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