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Bebe Designer Profile

The Evolution of Bebe

Bebe designs were originally established in 1976 when current chairman and initial founder of the company, Manny Mashouf, opened his first boutique. Determined to bring a creative, sophisticated edge to women’s fashion, Mashouf began creating sensual designs to flatter all women. The response to his design approach was overwhelming and Bebe began experiencing an overwhelming amount of success.

Currently, Bebe consists of over 234 stores within the United States, Canada and Puerto Rico. 177 of these locations are Bebe stores, 27 are Bebe Sports stores and 20 are Bebe Outlet stores. With a broad base of consumers and a number of fresh collections set to release in the near future, it looks like Bebe will remain at the forefront of the industry for years to come.

Bebe’s Signature Style

Bebe’s edgy, yet sophisticated approach to fashion has become a signature style for women of all shapes and sizes. Their comfortable strapless tank tops, their super sexy sweaters and their sleek pants can be mixed and matched for a number of unique looks. Most of Bebe’s designs are versatile. Pair a jacket with a sleeveless tank for a professional look and simply take the jacket off and add a belt for a fun night on the town. Regardless of which products you choose, Bebe designs define the appearance of a beautiful woman.

Former O.C star, Mischa Barton, has acted as the face of Bebe. Her casually-sleek style complements Bebe’s image and offers consumers a familiar face when shopping for their amazing designs. In addition to a world renowned celebrity spokesmodel, Bebe designs are also featured in a number of high profile magazines such as In Style, US Weekly and Celebrity Living. Their promotional strategies have gained them significant amount of popularity within the fashion industry and have contributed highly to the success of the label.

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