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Calvin Klein Designer Profile

The Evolution of Calvin Klein

Calvin Klein was originally founded in 1968 by Calvin Klein and his designing partner, Barry Schwartz. Headquartered in New York with worldwide operations in Tokyo, Hong Kong, Paris and Milan, Calvin Klein designs have made their way to the forefront of the fashion industry. Over the years, the company itself has become one of the largest and most popular luxury clothing producers in the world.

In 2003, after many years of work with the label, Calvin Klein decided it was time to leave the label and pursue other interests. Calvin Klein is currently a division of PVH (Phillips-Van Heusen), a world renowned clothing and accessory company with a number of high profile brands. Some of the brands associated with PVH include BCBG, Kenneth Cole and Michael Kors.

The Calvin Klein label currently consists of a wide range of men’s, women’s and children’s clothing as well as complete collections of accessories, lingerie, handbags and more.

Calvin Klein’s Signature Style

Calvin Klein’s signature style is an accurate depiction of the typical all-American image. The label’s urban approach to fashion is one of the most prominent aspects of the company. Through their million dollar ad campaigns and their ultra-sexy list of celebrity models, Calvin Klein has successfully created an image desired by millions of people all over the world.

From Mark Wahlberg’s boxers to Brooke Shield’s barely-there underwear, Calvin Klein knows how to make attention-grabbing, memorable ads. Besides the clothing itself, a significant amount of Calvin Klein’s popularity is a result of their gorgeous male and female underwear models which, to this day, are the primary marketing strategies of the company.

A little tip for aspiring fashion designers - hot, young bodies and creative clothing designs appear to be the recipe for a successful company in the fashion industry. Calvin Klein is just one of the many companies persuading consumers through the use of drop- dead gorgeous models.

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