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Chanel Designer Profile

The Evolution of Chanel

Chanel has been recognized as one of the most popular designer apparel companies of the 20th century. A lot of work and many hours were devoted to the development of this world renowned designer label. It wasn’t easy, but after the release of the world renowned perfume Chanel No. 1, the company began experiencing instant success and has maintained a high level of success ever since.

Up until her death in 1971, founder and president of the company, Coco Chanel, lived and breathed her work. Throughout her many years of fashion design, she developed the back-to-back C trademark logo which remains one of the most recognizable designer logos on today’s market.

Keira Knightley and Kate Moss have both stood as the face of Chanel’s Coco Mademoiselle perfume. Chanel continues to market their incredible designs using some of the most recognizable faces in Hollywood.

Chanel’s Signature Style

The reason Chanel has received as much success and recognition as it has is because of the offer of a unique element to consumers that very few other labels can offer. Chanel’s designs are subtly sexy while being completely one-of-a-kind at the same time. Their infamous "C" logo provides their pieces with an insurmountable amount of status in the fashion industry.

It was just over 75 years ago that Coco Chanel coined the term "little black dress". She not only designed the cutest, most sophisticated little black dress to hit the market at that time but also showed women how to wear it so it flattered their bodies. In addition, Chanel was the first designer to introduce the shoulder strap for purses and the first designer to feature her name as the title of her perfume (Chanel No.5). Coco Chanel has definitely had a huge impact on the fashion industry and the way we look at clothing.

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