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J.Lo Designer Profile

The Evolution of J.Lo Clothing

The name J.Lo (Jennifer Lopez) is one of the most popular names in the world. Not only has she been recognized for her incredible vocal abilities but also for her acting talents in critically acclaimed movies like "Selena" and "The Wedding Planner." After receiving insurmountable degrees of success (and making her mark on all other aspects of the entertainment industry), Jennifer Lopez made the decision to break into fashion design as well.

Although her highly publicized personal life can sometimes take away from her credibility as a professional business woman, J.Lo has remained focused on her work and has been successfully developing one of the largest empires in the world. Her designer collection consists of a wide variety of women’s apparel, shoes, handbags and accessories.

J.Lo’s Signature Style

Sweetface Fashion Company, owned by Jennifer Lopez in collaboration with Andy Hilfiger is the most popular celebrity clothing lines on today’s market. Since its launch in April of 2001, Sweetface Fashion Company has expanded the collection to include swimwear, fragrances, jewelry, gloves, scarves, hats, handbags, lingerie, watches, clothing and footwear. Her diversified collection has become a huge hit with fashion conscious individuals, especially in the United States.

The overall image of J.Lo’s clothing line represents glamour and sexiness, much like her well-known image. Comfortable while remaining drop-dead-gorgeous, Sweetface Fashion is meant to enhance the look of everyday clothing while maintaining a feminine, sultry image.

Jennifer Lopez was one of the first celebrities of her generation to release a complete designer apparel collection. She has created a path for other celebrities to follow. Since her collection debuted, many other celebrities (including Britney Spears and Jessica Simpson) have released their very own collections as well.

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