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Prada Designer Profile

The Evolution of Prada

Prada has been a leader in the fashion industry since the first line was launched in 1913. Over the years, the label has become synonymous with elegance, luxury and sophistication. There’s no doubt, Prada is one of the most recognizable labels in the history of fashion. Original creator of the Prada label, Mario Prada, initially began the company on a few creative handbag, shoe and suitcase designs. Over the years, he has expanded the product line to include men’s and women’s apparel, jewelry, accessories and watches.

What originally began as two little boutiques in Milan has evolved into an international success. Prada is currently owned by Mario’s granddaughter, Miucca Prada who released Prada’s sister line Miu Miu, in 1992. Miu Miu is a funkier, less expensive counterpart of the Prada label. Both collections are doing fantastically well and continued success is expected in the future.

Currently, Prada is one of the prestigious brands in the Luxottica Group. This group also controls other highly known designer labels such as Miu Miu, Burberry, Chanel, Anne Klein, Versace and more.

Prada’s Signature Style

It seems as though Prada is incapable of doing anything wrong when it comes to fashion. Some of the boldest, most daring designs in the history of fashion have come from the Prada label. Many designers are hesitant to approach certain boundaries but Prada continues to unveil outlandish designs with every line. The great thing about Prada is the diversity among the line. They offer a multitude of runway styles but they also offer everyday, casual designs as well.

Like a number of other designer labels on the market, a significant amount of Prada’s success can be attributed to celebrities. Prada has received a large amount of recognition from celebrity supporters like Britney Spears, Angelina Jolie and Charlize Theron. These women, among many others, have promoted the Prada label and have publicly displayed an interest in Prada’s clothing. Celebrity support is the single best way for a designer label to make it in this competitive industry.

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